Situational Trust in Digital Markets: A Socio-Technical Exploration
نویسندگان
چکیده
This paper describes research in progress that is investigating situational trust in e-commerce transactions. Beginning with a typology of conceptions of trust, the concept of situational trust is singled out as being particularly interesting. We then propose a socio-technical approach to the study of trust in e-commerce, and describe a two stage study using multiple methods to explore the formation of situational trust in a digital marketplace, the first stage of which is underway.
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